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About Caretta

Realtime AI
for sales calls.

Caretta is a realtime sales AI that answers hard product and technical questions live on the call, for B2B sales teams that sell complex products.

What Caretta does

What Caretta does: one AI for before, during and after every sales call.

People buy from people. Before features or pricing, the question is “Do I want to do business with this person?”. The best salespeople already know this.

Caretta gives reps complete knowledge of their product and their sales process, live, so they can spend the call on the human connection that actually sells. Most sales tools work on the simpler problems before or after the call. We built the fast, large intelligence needed to work inside it.

The part that matters.

Realtime intelligence for the moments that decide whether the deal moves forward.

  • Before the call

    Caretta builds a brief and a game plan for every meeting from your CRM, past calls and documents. Reps walk in knowing the account story instead of researching it.

    Before the call
  • During the call

    Caretta listens to the live conversation and surfaces answers, objection handling and next steps as the prospect speaks. Reps handle deep product and technical questions without an engineer on the line.

    During the call
  • After the call

    Transcripts, notes, next steps and clean CRM fields are written for you, and the summary lands in Slack before you stand up. Follow-up stops being homework.

    After the call
  • Caretta Metrics

    Every call is scored against your sales methodology: discovery questions asked, next steps set, objections handled, pricing discussed. Leaders see what separates the best calls from the rest.

    Metrics
  • Brain

    Websites, docs, Slack, apps and every past call are connected into one organisational brain that stays current. It is the knowledge Caretta draws on live.

    Brain
  • MCP server and webhooks

    An MCP server with OAuth gives AI agents scoped access to calls, transcripts and todos. Signed webhooks deliver notes and metrics to your own systems after every call.

    Docs
What makes Caretta different

What makes Caretta different: it works during the call, from your own knowledge, and you can start today.

  • Live on the call, not after it

    Gong, Clari, Avoma, Fireflies record a call and analyse it once it ends. Caretta answers while the prospect is still talking, so the rep never has to say "let me get back to you".

  • Grounded answers, or none

    Caretta only answers from your company's own knowledge and says when it does not know. A wrong answer on a sales call is worse than no answer, so it does not guess.

  • Start free, pay monthly

    Basic is free forever. Pro is $99 per seat per month with no annual commitment, where Gong and Clari are sold on quote-only annual contracts. Enterprise is priced per team.

  • Open by design

    Zoom, Google Calendar, HubSpot, Slack, Notion, Google Drive connect out of the box. An MCP server and signed webhooks let you take your call data anywhere, including to your own AI agents.

  • Built by people who sit in on the calls

    The engineers join customer calls, and what we hear on a call shapes what we build next. The feedback loop between a rep's question and the product stays short.

  • Start free today. Pro is $99 per seat per month, no annual contract.
Who uses Caretta

Who uses Caretta: B2B teams selling products that get hard questions.

  • Account executives

    Selling technical or complex products, where discovery and demo calls bring questions that used to need an engineer.

  • SDRs

    Running high volumes of first calls and wanting every dial to be a researched one, with the account story ready.

  • GTM leaders

    Coaching a team against a sales methodology and wanting to see, per call, what drives performance.

  • Founders

    Running founder-led sales and building a repeatable motion from day one, often at early-stage and YC-backed startups.

Not sure it fits your team?

Book a demo and we walk you through Caretta on one of your own calls.

Book a demo
The team behind Caretta

The team behind Caretta: founded in 2025 by three co-founders, backed by Y Combinator.

Come build it with us.

A small team, close to the customer, working on a hard problem.

How Caretta works

How working with Caretta works: download, connect, and talk to the people who build it.

  • Getting started

    Download the desktop app for Mac or Windows, sign in, and connect your calendar and meeting tools. Basic is free and includes the notetaker, the call brief, the Slack agent and 10 Pro calls a month. Most reps are live on their next call.

  • Plans and billing

    Pro is billed monthly per seat, and we confirm seats and expected usage with you before checkout so there are no surprises. Enterprise is priced annually per team and supports private VPC or on-prem deployment for teams with strict data rules.

  • Support

    Support is by email at hello@caretta.so, answered by the people who build the product. For a plan question or a demo, book a call and we take it from there.

  • Demos and Enterprise

    Book a demo and we walk you through Caretta on a real call. Enterprise teams get sales-assisted onboarding, a security review through the Trust Center, and the deployment model their policies require.

    Book a demo
Key facts

Key facts about Caretta: the short version, in one table.

Company name
Caretta Inc.
Founded
2025
Founders
Kayra Bahadır (CEO), Omar Elamin (CTO), Pavlos Markesinis (COO)
Headquarters
San Francisco, California. Hiring in Amsterdam.
Website
caretta.so
Core offering
Realtime AI for sales calls: a desktop app for Mac and Windows that briefs reps before a call, answers questions live during it, and writes notes, CRM data and metrics after it.
Pricing
Basic: free forever (notetaker, call brief, Slack agent, 10 Pro calls a month). Pro: $99 per seat per month. Enterprise: custom, sales-assisted.Pricing
Contract terms
Basic has no contract. Pro is billed monthly per seat. Enterprise is priced annually per team.
Products
Before the call, During the call, After the call, Caretta Metrics, Brain, MCP server, webhooks.Product
Integrations
Zoom, Google Calendar, HubSpot, Slack, Notion, Google DriveIntegrations
Communication
Support: hello@caretta.so. Founders: founders@caretta.so.ContactBook a demo
Security
Data encrypted in transit and at rest, never used to train models. Enterprise supports private VPC or on-prem deployment.Trust Center

Frequently asked questions

Something else on your mind? Email the founders.

Caretta is realtime AI for sales calls. It briefs reps before a meeting, listens to the live conversation and surfaces answers and next steps as the prospect speaks, then writes notes, CRM data and call metrics afterwards.

Caretta was founded in 2025 by Kayra Bahadır (CEO), Omar Elamin (CTO) and Pavlos Markesinis (COO). All three studied at TU Delft in the Netherlands.

The team is based in San Francisco, California, and is hiring engineers in Amsterdam. Caretta Inc. is a Delaware corporation.

Yes. Caretta is part of Y Combinator's Winter 2026 batch and announced a $1.3M pre-seed round led by YC in December 2025, with Long Journey, e2vc, Volta Ventures and the a16z Scout Fund.

Basic is free forever and includes the notetaker, call brief, Slack agent and 10 Pro calls a month. Pro is $99 per seat per month, billed monthly. Enterprise is custom, priced annually per team.

Those tools record a call and analyse it after it ends. Caretta works during the call: it answers the prospect's question while they are still asking it, from your company's own knowledge, and then handles the notes and CRM work too.

No. Caretta only answers from your company's own knowledge: docs, websites, Slack, past calls and connected apps. If it does not know, it says so and listens to learn.

No. Your data is encrypted in transit and at rest and is never used to train models. Enterprise customers can run Caretta in a private VPC or on-prem. Details are in the Trust Center at trust.caretta.so.

Email hello@caretta.so for support or founders@caretta.so to reach the founders directly. For a demo or an Enterprise plan, book a call at caretta.so/demo.