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founders

Build a repeatable sales motion from day one, before you have a sales team.

I use Caretta for sales, hiring, and even personal calls. I don't have to prepare for meetings — Caretta has context about everything. It's perfect for founders and their teams.

Alberto Rojas CEO of Didit
Portrait of Alberto Rojas
Startups

When you’re the whole sales team: the answer, the objection handling and the next step, without a playbook you never had time to write.

  • “How are you different from the big player?”Your positioning, cited from your own deck and notes.
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  • “What happens to our data?”Your security answers, consistent on every call.
  • “Can we start with a pilot at our budget?”Pricing, packaging and what you agreed last time.
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    Every call, with you

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Startups

Built from what you already have: Caretta learns your company from your own material and cites it, so your next hire is ready from day one.

  • Pitch deck and positioning
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Caretta Metrics

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See every call, KPI and coaching opportunity in one dashboard, built around how your team sells.

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Aug 19 at 12:30 PM

Caretta Demo | Marcus Feld & Dana Whitfield

Marcus sees value for AML and compliance questions, and will assess internal interest before a Monday follow-up.

RepDana Whitfield
CompanyNNorthwind
Attendeesmarcus@northwind.io
Insight adoption33%
EngagementHigh
Objection resolution50%
Discovery4
Call Management
Agenda SetNo
Deferrals Count2
Filler Word Frequency5
Coaching Adoption
Insights Led To Engagement Count9/11
Insights Shown Count33
Insights Used11/33
Discovery
Discovery Questions Count4
Lead Source InquiryNo
Next Steps
Next Steps Count4
Org Custom
Security Review Readiness4.1/5
Pricing DiscussedYes
TranscriptVideo

Doing well. How's it going? Nice to meet you.

Sorry for coming in a couple of minutes late.

No problem at all, I only just sat down myself.

How are you doing today?

Doing well — business as usual. Could be less busy, but that's fine. How about yourself?

Good, thanks. Are you calling from Oslo? Nice.

I should apologise for the overly polished look — all of our meeting rooms are busy, so I'm in the podcasting studio and it looks a little pretentious.

I love it. I think it's great.

That's good, I'm glad you liked it. I'm interested to see the system properly.

I know you said it would be a hard sell internally, but I'm always open to feedback — we've been in the space for over a year now. To give you more context, we're a startup out of Europe, now based in San Francisco.

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Know your customer,
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